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10 Best Digital Marketing Strategies to boost your Startup

Having a great  idea, good team, and capital are not enough to boost your startup. Startup marketing campaign is  completely different. Not all the digital marketing strategies are the same and give you the same profit margin

Do you have an idea and are launching your startup? But do you know that 85% of Indian Startups fail in the first few years and close down within 4 years? If you are thinking that they close  down due to the short of new ideas or short of funds, then you are wrong.

Many well-funded startups with unique ideas have failed in the past, due to the lack of concept, creativity, and experience. Tiny owl, just buy live, zebpay, baby berry are few examples of this. Having a great-creative  idea, team, and funds are not enough to boost your startup and make it settle and profitable. You need to get more consumer base, sales, and profits to grow, which can be possible with Startup marketing!

Startup marketing is  very different. You need to choose and combine the right marketing mediums and come up with an strong strategy. Same traditional marketing strategies don’t work well every time. Today is the time of smartphones and the internet. According to the recent reports, There are 374 Mn smartphone users are in India and 270 Mn people are using the internet in India. Marketing trend are changing over the time. Many businesses (corporates to startups) are focusing on Digital Marketing and are growing their businesses and customer base. There are many digital marketing channels which you can use for your startup. But not all the digital marketing strategies are the same and give you the same profit. Some digital marketing strategies give you amazing results while others don’t.

That’s why you should choose the right digital marketing strategies for your startup to get maximum result. Which strategy works well for your startup depends upon your niche, target audience, and many other factors.

But in this guide, we will share ten digital marketing techniques which you can use to grow your startup. You will have a  idea about digital marketing techniques to boost your startup growth.

SMM

Social Media Marketing is one of the best ways to get exposure and consumers for your startup. It is one of the best budgeted marketing techniques to use for your startup.

Social Media Marketing has the power to turn your startup into a profitable brand but you must know how to use it.

There are many social media platforms but you need to choose the right platforms for your startup marketing. Here are some popular platforms to use:

  • Facebook – Facebook is the most popular social media platform with more than 2 billion users. You can use Facebook for almost any niche or to promote any type of product. It is the cheapest social media platform to promote your business. But the actual cost depends upon some factors such as targeted country, niche, ad type etc. But it costs me almost 4 INR to reach 1000 people and avg. CPC of 1.4 INR for our clients’ campaigns.
  • Twitter – Twitter can also help you grow your startup. It is the best platform for B2B businesses but can also work for B2C businesses. However, it is more expensive than Facebook. But it allows you to run different types of ads for various objectives.
  • Instagram – Instagram is the best platform if you have fashion, health, beauty, fitness, modelling, and photography related business. It can work for any other niche business too but Instagram can be the best choice for those niches.
  • LinkedIn: LinkedIn is a platform for professionals. That’s why it is best for b2b businesses. If you have launched a b2b startup business then you should try LinkedIn.
  • Snapchat: Snapchat is the best platform if you want to target youth or are working in fashion, beauty, or health related niche.
  • Pro Tip: You should give a try to some platforms to see which works best for you, before choosing anyone. To get a better idea about a platform, you can read their case studies and stats which they have published on their sites.

Best Practices To Get Success With Social Media Marketing

  • Complete your social profiles and pages with complete info, logos and images.
  • Publish useful content regularly and engage your audience with polls, Q&A, etc.
  • Join your niche related groups to reach more people organically.
  • Choose the right audience to target
  • Offer free eBooks, trials, reports, demos, etc. to collect their emails and build email list.
  • Be responsive and reply to every message and comment.
  • Use pixels to retarget interested people and convert them into your customers.

Every business is unique and different, even if they are creating the same products. That’s why there is no guarantee that you will get the same success as another company is getting on a social media channel.

You need to develop a social media strategy to get success with social media marketing. An expert social media marketing company can help you to develop a strong social media strategy for your startup and optimize your campaign

 Email Marketing

Email Marketing is one of the most important and cost-effective techniques to grow startups. According to a study, email marketing delivers the highest ROI (Return-On-Investment) which is approximately 40x. It means you will get $40 return for every $1 investment. But if you are ignoring email marketing this means you are missing your customers.

SEM 

Search Engine Marketing is one of the best digital marketing strategies to get instant results for your startup. You can advertise on search engines for your startup and can get more exposure and sales.Here is how you can show your ads on search engines like Google:

Major benefits of using Search Engine Marketing:

  • You can get instant results.
  • You can easily reach to your target audience.
  • High ROI; if someone clicks on your ad only then you will have to pay.
  • You can start with small budget too like $10/day and can stop anytime.
  • You will have complete data and insights to improve your SEM campaigns and other marketing strategies.

Best Practices To Get Success With SEM

  • Create a high-quality landing page with clear call-to-actions
  • Choose the right keywords to target
  • Set a bid cap and budget limit to avoid overcharging.
  • Use Google Pixel for re-targeting

SEM campaigns can exhaust your budget rapidly. To run successful SEM campaigns, you need some expertise & experience to get maximum results out of it for your startup.

SEO 

Search Engine Optimisation is one of the most cost-effective channels that deliver higher ROI than other marketing methods. Every startup should focus on SEO. It is the process of getting organic traffic from search engines without any added cost. So with SEO, you can continually acquire new customers for your startup, without any cost. You can start a blog or website, optimise your services pages, homepage, and landing pages to get organic traffic from search engines.

Benefits Of Using SEO For Your Startup

  • Cost effective but higher ROI
  • Long lasting results
  • Increase your reach organically
  • Get trust and authority automatically
  • Become a reputable brand

SEO is a challenging game. It requires skills and experience to get results. For this, you can hire an expert SEO Company to help you.

Influencer Marketing

Social Influencer Marketingis one of the trendiest marketing techniques these days. It is a highly effective and inexpensive technique to grow your startup.

Benefits of using Influencer Marketing:

  • You can get huge exposure for your startup.
  • Helps you gain trust and customers for your startup
  • Low-cost marketing strategy
  • Easy to use

You can hire popular influencers or some micro-influencers (less-popular) to promote your brand.

Content Marketing

Content Marketing is a highly effective strategy to grow your startup. According to a recent report by the Content Marketing Institute, 90% of organizations are actively using Content Marketing for their businesses.

Content marketing generates three times more leads than paid search, according to some researches. It a cheaper and effective strategy for your business.

It is also helpful for SMO and SEO. Content marketing gives long-lasting results but it can take some time to see results.

Many big brands like HubSpot, Buffer, Blue Apron, Mint, and Kissmetrics have skyrocketed their startup success with content marketing.

Benefits of Content Marketing

  • Highly effective and long-lasting results
  • Helpful to create buzz for your startup
  • Cheaper than paid ads
  • Builds trust and authority for your brand.

YouTube Marketing

YouTube is the second most popular search engine in the world. There are more than 265 million active users on YouTube in India. That’s why many brands are using YouTube to reach out to their target audience.

But startups are not considering YouTube as a part of their startup marketing. However, you can get amazing results in startup marketing. Flipkart, Hyundai, Asian Paints, Pepsi, and Coupon Dunia  and many other brands have grown their businesses with youtube.

Viral Marketing

If you want to generate massive traffic, sales, and create online buzz for your startup then nothing is better than viral marketing.

You can get overnight success with viral marketing if you are able to create content that can go viral.

You need to create content (articles, explainer videos etc.) from a unique angle and should have a strong marketing plan to promote it.

Referral Marketing 

If you want to develop a huge customer base or fan-following then nothing can be as good as referral marketing.

In referral marketing, your customers become your sellers. They refer your products to other people. According to a study, 92% of people trust personal recommendations. That’s why referral marketing can grow your business on automation.There are many strategies to encourage people to recommend you. But most of the times people recommend something to others if

  1. They are happy, satisfied, and enjoying it.
  2. They can get something free.

Facebook is a great example of this. Facebook encourages their users to “Invite Friends” to join Facebook. As a result, today they have more than two billion active users on Facebook.

Dropbox is a good example of this too. In the early days, Dropbox had used paid ads to get new customers but did not get any success. They were paying more than what they bargained for.

Then Dropbox focused on referral marketing to grow their customer base. How?

They encouraged their users to refer their friends and get free 16 GB space.

Amazon, PayPal, and many other brands are using the same strategy to acquire new customers. You can also do the same for your startup.

Published On Top-Tier Publications

Last but not least, if you want massive exposure and traffic then you should try to get featured on a popular publication. Any popular publication like Forbes, HuffPost, India Times, The Hindu, etc. can generate massive exposure and traffic for your startup.

In Conclusion

There are a lot of strategies and channels through which you can promote your startup. But you need to understand your audience, their behavior, and the nature of your business.Startup marketing is not impossible but you need to be sure before every step because of the limited resources. Think differently than others and be creative to get success. You can also talk to our digital marketing expert for your startup marketing.

What are the other digital marketing strategies you know of? Let us know in the comments.